Mass media has changed drastically in nature. In the digital age, it becomes necessary for media professionals, whether it is publishers, journalists or film and video reporters to have entrepreneurial skills. As someone once said, we live in an entrepreneurial age and not an institutional one.
Once upon a time, a journalist would learn the skills of journalism, join a news organisation, and become a cog in the wheel. The institution they work for would be their guide , and moving up in the organisation would be the goal. Today, there are so many more avenues for a reporter to exhibit their personal talents and skills.
Today, individual talent can go a long way, and lead you to a path that is entirely your own. A small time reporter who has a knack for writing can start a blog and instantly gain readers all over the world. The blog can get noticed and the publisher can become a popular author over night.
The resources available to entrepreneurs today work like an incubator; they help nurture individual ideas and talents, and make it possible to achieve your goal. In such a scenario, fame and success seem just a stone's throw away. This does not mean that entrepreneurs have it made. There is intense competition in every field today, and nothing is easy without hard work, talent, skill and the drive to succeed.